Tim Cook's last conference call as Apple CEO

Tim Cook held his last conference call as Apple CEO – and in doing so, he addressed a previously unanswered question about John Ternus...

Customs refunds boost Apple's margin

Customs refunds bring Apple two points to its gross margin and eleven cents per share – around one billion dollars is still outstanding.

Apple invests $11.73 billion in research – a new record

Apple reports a record $11.73 billion in research spending – and invests differently than Alphabet and Meta.

Apple has 1.5 billion paid subscriptions

Apple has over 1.5 billion paid subscriptions – 500 million more than in 2023. Why is the number growing faster than the...

Apple Q3 2026: $109.4 billion in the best June quarter

Apple reports $109.4 billion in revenue in its best June quarter ever – why the record profit will be smaller when adjusted.

Apple News by Topic

News

News

What's happening at Apple, sorted by relevance: hardware launches, software updates across iOS, macOS, watchOS, and visionOS, new services, legal battles, strategic decisions. No live ticker, no clickbait – just the news that actually matters, carefully researched and put into context.

Rumors

Rumors

What's known about upcoming Apple products – and what isn't. Reports on future iPhones, Macs, iPads, and Apple Watches are evaluated by source quality, contextualized, and summarized. Speculation is marked as such, not sold as fact. Clearly separated: confirmed leaks and plausible guesses.

Tips & Tricks

Tips & Tricks

Guides for iPhone, iPad, Mac, and Apple Watch that have to work exactly once: when you actually need them. Step by step, no detours, verified against current iOS, macOS, and watchOS versions. From backups and data transfer to features that genuinely help in everyday use.

Reviews

Reviews

Apple accessories tested in everyday use: not based on first impressions, but over a longer period of time. MagSafe cases, chargers, headphones, apps, and more – evaluated in real-world conditions. What lasts, what annoys, what you can skip. Clear buying recommendations, no paid five-star ratings.

Insights

Insights

Context instead of daily noise: in-depth overviews of product rumors, comparisons across models and generations, profiles of the people behind Apple's decisions. For readers who want to understand why Apple does what Apple does – and the strategy shaping its next products.